Hino Motors Vietnam: Driving Total Support with Odoo Enterprise

How we helped Vietnam's leading truck manufacturer implement Odoo Enterprise 14 to digitize Sales, automate Marketing, and revolutionize After-sales Service.

December 8, 2025 by

Administrator

About The Client

Hino Motors Vietnam

Established in 1996 as a joint venture between Vinamotor, Hino Motors Japan, and Sumitomo Corp, Hino Motors Vietnam is the leading truck manufacturer in the country. Driven by the philosophy of "Total Support," they are committed to contributing to a prosperous society by providing the highest quality trucks and services.

1996

Established

Truck Brand in VN

Total Support

Comprehensive care from manufacturing to maintenance.

Customer Data
Fragmented across Dealers
X

Marketing
Manual SMS/Email Blasts
Low ROI

Warranty Process
Paper-based & Slow
Delayed

THE CHALLENGE

Disconnected "Total Support"

Despite being the market leader, Hino faced challenges in unifying their "Total Support" vision. Managing thousands of customers across independent dealers created data silos.

Data Fragmentation

HQ lacked a 360-degree view of the customer. Sales data and Service history were stored in separate, unconnected systems.

Reactive Marketing

Without automation, reminding customers about maintenance schedules relied on manual calls, leading to missed service opportunities.

No Customer Portal

Truck owners had no digital way to check warranty status, maintenance history, or book services online.

Our Solution

Odoo ERP Enterprise 14

We deployed a customized Odoo 14 Enterprise ecosystem to digitalize the entire vehicle lifecycle, from Factory to After-sales.

QC & After-Sales

Digitized Quality Control processes on the assembly line and standardized After-sales service workflows for consistent quality.

CRM & Customer Portal

Centralized customer database. Built a dedicated Portal where truck owners can log in to view warranty status and maintenance history.

Marketing Automation

Automated SMS and Email workflows. System triggers reminders for oil changes or maintenance based on mileage or time intervals.

The Impact of Digitalization

360°

Customer View

Unified Sales & Service Data

30%

Retention Rate

Driven by Auto-Reminders

100%

Paperless Warranty

Digital Claims Processing

High

Dealer Sync

Real-time Inventory Visibility

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