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Hong Ha Stationery: Digitalizing a 65-Year Legacy

How we helped Vietnam's oldest stationery brand modernize its distribution network of 20,000+ retail points with Odoo ERP and Smart Logistics.
December 8, 2025 by
Hong Ha Stationery:
Digitalizing a 65-Year Legacy
Administrator



About The Client

Hong Ha Stationery

Established in 1959, Hong Ha is a household name in Vietnam, known for iconic products like Truong Son pens. With 3 massive production facilities and a nationwide network, they continue to innovate with a mission to "Make life easier and happier."



65+
Years of History
20K+
Retail Points
600+ Skilled Staff
Operating across 3 major facilities in Hanoi and Long An.

 10 Categories

  From pens to smart toys

 National Reach

  North to South distribution




Distribution Chaos
20,000+ points disconnected




Logistics Blindspots
No real-time delivery tracking



E-commerce Silo
Magento not syncing with ERP


THE CHALLENGE

Scaling a Giant Network

Managing a distribution network of over 120 distributors and 20,000 retail points with disparate systems created significant operational blind spots for Hong Ha.

Fragmented Distribution

Sales teams lacked real-time visibility into inventory levels at distributor warehouses, leading to stockouts or overstocking.

Delivery Inefficiency

With a large internal fleet, tracking delivery routes manually resulted in high fuel costs and delayed shipments.

Omnichannel Disconnect

Online orders via Magento were not syncing instantly with the central inventory, causing fulfillment delays.

Our Solution

Unified ERP & Smart Logistics

We deployed a centralized Odoo ERP integrated with Magento and a custom-built GPS Logistics module.


Call Center & Marketing
Integrated Call Center and Email Marketing automation. Empowering the team to launch targeted campaigns for back-to-school seasons.


Magento Integration
Seamless two-way sync between Odoo and Magento. Orders, inventory, and customer data update in real-time across both platforms.


GPS Logistics App
Custom internal transport module integrated with Google Maps. Tracks delivery staff location, optimizes routes, and confirms deliveries digitally.

The Impact of Digitalization


99%

Stock Accuracy
Across 3 warehouses

30%
Faster Delivery
Via Route Optimization

360°
Customer View
Unified CRM & Call Center

Auto
Order Sync
Zero manual data entry
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